“You can’t necessarily point your finger at it, but it affects your perception all the same.” “There’s a subconscious element,” he explains. It serves a clear signposting function, of course, helping music makers to understand how they might interact with a particular tool, but it also contributes to that tool’s character.
“I’m not sure it was a conscious decision, but we’ve always tended towards descriptive typography, even when mocking something up.”įor Schroth, type is one of several “dark arts” at the core of the NI product experience. “We’re not big fans of icons,” explains Johannes Schroth, the hardware designer behind our side of the MASCHINE Mk3 Dinamo collaboration. Type has always been important here at NI.